Nairobi, Tuesday 27th March, 2018 – The 2018 edition of the Kalasha International TV & Film Market officially opened its doors to the public today, in an event attended by the Principal Secretary state department of Heritage, Josephta Mukobe at the Kenyatta International Convention Center in Nairobi.
Making her address during the opening ceremony Ms. Josephta lauded the efforts of the Kenya Film Commission in hosting the event, terming it as an opportunity to grow the Film sector to new heights.
“It is my honour to address you all today at the 2018 Kalasha Market, I want to congratulate the Kenya Film Commission board for hosting this event that brings together content producers, distributors and consumers in the film industry with a view of sharing and bringing new ideas that would catapult the industry to new heights.”
“In my view, the Kalasha International TV & Film market presents an opportunity make this an industry of choice for the industry players and investors.”
She added that the government has a keen interest in the film industry as it falls under the big four agenda. “As you are aware the Film industry falls within the government’s big four agenda and therefore we have a keen interest in the industry for creation of jobs and wealth generation.”
While welcoming guests to the event, Kenya Film Commission Chairman Mr. Chris Foot noted that the Market is a great platform for the commission to meet its key mandate of promoting and marketing Kenya’s film industry.
“I want to welcome you all to the 2018 Kalasha International TV & Film Market, this event in particular offers us at the Kenya Film Commission to meet our key mandate of developing, promoting and marketing the film industry locally and internationally.”
“This year Kalasha International TV & Film Market will showcase companies from international and East African region while offering high-level interaction for trading and sharing ideas with side events that include conferences, workshops and special coaching and pitching competition.” He added.
The three day event will see players across the film industry discover new ways to enhance their skill, engage with other industry players from across the world and get opportunities to trade.
Some of the activities lined up over the three days include a trade show, where various players in the film industry will showcase their work, workshop and conference sessions where industry leaders will engage with film makers.
Among the speakers expected at the workshops and conferences include; Director & writer Pablo Cesar, Julien Ezanno, the Mnet Head of media operations East and Southern Africa Quinton Schmidt. Locally the likes of Julie Gichuru, Daniel Ndambuki (Churchill) and Mohamed Amin will be part of the workshops and conferences.
This year, the market will give a special focus to the animation sector and new technologies. Along the trade show, conferences and workshops, a pitching competition will take place.
The pitching competition will be divided into three categories, Film, TV and animation. The winners from the pitching sessions will walk away with KES. 500,000 with the winner from the animation category winning a fully funded trip to the Annecy International Animation Film Festival and Market (MIFA) in France courtesy of the French Embassy.
The Kalasha International TV & Film Market is an initiative of the Kenya Film Commission in conjunction with the French Embassy.